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Top 10 US Online Video Properties – March 2008

For site rankings by number of videos viewed (rather than number of viewers), see related story: “Online Video Viewing Up 13% in March, Google Extends Market-Share Lead.” Note: Rankings based on video...

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Consumers Turning More to Internet to Purchase Auto Insurance

Consumers are turning to the internet to purchase auto insurance policies, with some 15% of respondents to a comScore survey saying they purchased their current policy via the online channel, a gain of...

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Most Gay-Friendly Brands: Bravo, Apple, Showtime, HBO, Absolut, Levi’s

Bravo, Apple, Showtime, HBO, Absolut and Levi’s are the gay-friendliest brands, whereas Wal-Mart, Dunkin’ Donuts, Cracker Barrel, Exxon Mobil and Samsung are the least gay-friendly, according to (pdf)...

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US Business Elite Embracing Online Media

To meet their information needs, America’s senior executives are voracious users of all media channels – including, increasingly, digital ones such as online video, blogs and podcasts – according to a...

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Top 100 Most Influential Technology Vendors of 2008 Named

The top 3 technology vendors from among software, hardware, and service providers are Microsoft, Oracle, and SAP, according to the Annual State of the Market Report from the Aberdeen Group, which for...

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Top 10 Telecom Websites – April 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Share of Ad Spending by Medium – February 2008

Note: Internet spending estimates are from AdRelevance. All others from Nielsen Monitor-Plus. Different methodologies employed by each company may lead to disproportionate comparisons.

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All-Time High of US Search Market Share for Google

Google accounted for 67.90% of US searches in the four weeks ended April 26 – up 4% from the year-earlier period – according to Hitwise, which said that was an all-time high market share for the search...

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Wealthy Women Flex Their Financial Muscles

Married wealthy women on average make almost two-thirds (64%) of a family’s purchase decisions, according to a Luxury Institute survey of women from households with $150,000 or more in annual income....

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Drop in Online Advertising Network Rates, Publisher Monetization

The US economic slowdown is having a notable impact on online ad network rates, resulting in a 23% drop in website monetization – with the average eCPM (effective cost per thousand impressions) falling...

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Differences in Media Consumption among Racial Groups

Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently – and their new-media adoption...

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Wikipedia US traffic Up 8,000% in Five Years, Driven by Search

Four of the five top referring websites to Wikipedia – which has grown nearly 8,000% over the last five years – are search engines, led by Google, according to (pdf) an analysis by Nielsen Online....

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Another Good Year for Millionaire Households

For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the US increased significantly, reaching some 9.9 million, according to TNS’s...

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Web Analytics Failing to Drive Business Decision-Making

Companies are typically failing to adopt a coherent strategy that ties in web analytics data with business objectives – just 18% of surveyed firms do so – according to the Online Measurement and...

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IAB, PwC: Internet Advertising Revenues Top $21B – Another Record

Internet advertising revenues in the US reached a record high of $21.2 billion in 2007, eclipsing revenues in 2006 – the previous record year – by 26 %, the Interactive Advertising Bureau (IAB) and...

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Top 10 Automotive-Classifieds Websites – April 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Top 10 Marketing-Related Business Websites – April 2008

Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...

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Nielsen Measures the American Idol Phenomenon

A week before the finale of American Idol‘s seventh season, the Nielsen Company reported TV, advertising, mobile, music and online data trends about FOX‘s runaway hit and its contestants. (more…)

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Shoppers Primed for New Kinds of Shopping Experience

Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a...

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Green Marketing Campaigns Don’t Always Stick

Some 71% of North Americans want to know about the socially responsible behavior of brands they buy – but most people cannot identify a list of major brands as socially responsible or irresponsible,...

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